Arch Deluxe
 Arch deluxe Logo | |
| Nutritional value per 1 sandwich | |
|---|---|
| Energy | 560 kcal (2,300 kJ) |
32 g | |
| Saturated | 11 g |
50 g | |
| Minerals | Quantity %DV† |
| Sodium | 64% 960 mg |
| |
| †Percentages are roughly approximated using US recommendations for adults. Source: CSPI[1] | |
The Arch Deluxe was a hamburger sold by the international fast food restaurant chain McDonald's in 1996 and marketed specifically to adults. It was soon discontinued after failing to become popular despite a massive marketing campaign and now is considered one of the most expensive flops of all time.[2]
Product description
The Arch Deluxe was a quarter pound of beef on a split-top potato flour sesame seed bun, topped with a circular piece of peppered bacon, leaf lettuce, tomato, American cheese, onions, ketchup, and a "secret" mustard and mayonnaise sauce.[3]
History
In response to the demographic trend of longer lifespans and an expanding older market, and to its child-centered image, McDonald's made a conscious decision to attempt to market its food to a more adult audience. Rather than change its existing menu items or marketing strategy, the company decided to create a new line of sandwiches with what would hopefully be perceived as more sophisticated ingredients. It commissioned Executive Chef Andrew Selvaggio to create the Deluxe line of burgers including the Fish Filet Deluxe, Grilled Chicken Deluxe, Crispy Chicken Deluxe, and the flagship Arch Deluxe.
The Arch Deluxe was first tested as a "Taste of the Month" burger in October 1995 at McDonald's restaurants in Canada. Afterwards, the Arch Deluxe was officially released in May 1996 in one of the most expensive advertising campaigns to date. However, customers were dissuaded by the high price and unconventional ads, and consumer groups were upset by the higher caloric content. The brand was still sold at select restaurants during 1998 and 1999. On August 18, 2000, the Arch Deluxe was finally discontinued, and is no longer found at McDonald's stores today.[3]
맥도날드는 아치 디럭스의 연구, 생산, 마케팅에 3억 달러가 넘는 돈을 쓴 것으로 추정된다.[4] 그 회사는 2003년에 성인의 마케팅에 대한 초기 연구의 일부가 성공적인 샐러드 제품 개발에 재활용되었다고 발표했다.[5]
참고 항목
다른 패스트푸드 공급업체의 유사 제품:
- 버거킹 제품
- BK 크라운 보석 라인
- 텐더크리스프 샌드위치
참조
- ^ Cronin, Jeff (May 3, 1996). "McDonald's Targets Americans' Hearts". CSPI. Retrieved October 6, 2007.
- ^ Taylor, Kate (January 3, 2018). "McDonald's is bringing back one of its most expensive failures — with one major difference". Business Insider.
- ^ a b McGrath, Jane. "5 Failed McDonald's Menu Items". HowStuffWorks. Retrieved May 28, 2018.
- ^ Grant, Charley (November 15, 2019). "There Isn't Enough Special Sauce to Win the Burger Wars". The Wall Street Journal.(필요한 경우)
- ^ Bock, Wally (March 17, 2003). "McDonald's: When the Passion is Gone, the Profits are Over". MondayMemo.com. Archived from the original on April 24, 2003. Retrieved October 6, 2007.
외부 링크
- 인터넷 웨이백 머신의 맥도날드 오리지널 아치 디럭스 웹사이트
- Keith, Darren (January 11, 2011). "I Really Hope My Local McDonald's Will Participate In This Latest Promotion". The Onion.
