멀티 스크린 비디오

Multi-screen video

방송·콘텐츠 전달 분야에서 멀티스크린 영상은 텔레비전·휴대폰·태블릿·컴퓨터 등 기기에 디스플레이하기 위한 다양한 포맷, 비트 전송률, 해상도로 변형된 영상 콘텐츠를 기술한다. 추가 장치에는 Xbox 360과 같은 비디오 게임 콘솔이나 인터넷이 가능한 텔레비전이 포함될 수 있다.[1][2][3][4]

역사

비디오가 디지털 포맷으로 이동하면서 IP 네트워크를 통해 콘텐츠가 스트리밍되기 시작했다. 그 용어는 더 많은 전자 장치들이 비디오를 전송하면서 발전했다.[5][6] 기술 및 광고 전문가들은 여러 장치를 통해 전송되는 비디오 콘텐츠를 멀티스크린 비디오라고 부르기 시작했다.[7][8][9][10][11] 주목할 만한 산업 용도는 닐슨 컴퍼니, 시스코 시스템즈, 구글을 포함한다.[12][13][14]

참고 항목

참조

  1. ^ Rosenthal, Phil (9 Jun 2012). "Content providers search for ways to make it count". Chicago Tribune. Retrieved 2012-08-31. ...Not that television doesn't have a role, but in a multiscreen world, the consumer is interacting with multiple screens so we have to find a measurement that is across screens.
  2. ^ Elliott, Stuart (11 Jun 2012). "Tracking Viewers From TV to Computer to Smartphone". The New York Times. Retrieved 2012-08-31. 'We’ve shown it can be done,' she said, referring to compiling single-source data about multiscreen video viewership. 'It’s a major step forward.'
  3. ^ Bauder, David (22 Aug 2012). "Multiscreen experiences to bring new level to national convention coverage". The Washington Post. The Associated Press. Archived from the original on 25 December 2018. Retrieved 2012-08-31.
  4. ^ Steinberg, Brian (11 Feb 2011). "Ad Industry Coalition Wrestles With Measuring Mobile Video". Advertising Age. Retrieved 2012-08-31. Part of Ongoing Effort by Media, Ad Industry to Measure Multi-Screen TV Viewing
  5. ^ Cunningham, Sean (2007). "Turning to television's video brands first-brands that convert your insights into more sales". Advertising Age: 3–C3. The first irrefutable (and perhaps counterintuitive) finding in our multiscreen video world is that linear television viewing is actually growing despite the many consumer trials.
  6. ^ Happich, Julien (1 Oct 2011). "File multiformat transcoding market grew 72% in 2010, says In-Stat". EE Times. Retrieved 2012-08-31. In-Stat research reports that the file multiformat transcoder market grew at 72% clip in 2010 due to the growth in multiscreen services from content providers and pay-TV service providers, and forecasts that worldwide revenue for both live and file multiformat transcoders will continue strong growth over the forecast period.
  7. ^ Goroch, Antonette (25 Aug 2008). "Three-screen video delivery region-specific". EE Times (1539): 46, 48. By now, the concept of a global multiscreen video universe, with content flying to and from TV, PC and mobile devices worldwide, is not unfamiliar.
  8. ^ Peterson, Tim (29 Aug 2012). "TV-Smartphone Combo Dominates Multiscreen Consumption Google study looks at sequential and complementary use cases". AdWeek. Retrieved 2012-08-31.
  9. ^ Kurz, Phil (8 Aug 2012). "Americans augment Olympics TV viewing with social networks, online video, finds Pew". Broadcast Engineering. Retrieved 2012-09-04. As America becomes a multiscreen society, so too has the way Americans are following the London Olympics....
  10. ^ Dreier, Troy (4 May 2012). "Haivision, Wowza, Mirror Image, Cisco Offer Multi-Screen Advice". Streaming Media. Retrieved 2012-09-04.
  11. ^ Roettgers, Janko (16 Aug 2012). "By the numbers: How the Olympics helped to take multi-screen mainstream". GigaOM. Archived from the original on 21 August 2012. Retrieved 2012-09-04.
  12. ^ The Nielsen Company (May 2012). "Global Online Consumers and Multi-Screen Media: Today and Tomorrow". Retrieved 2012-08-30.
  13. ^ Lynley, Matthew (August 26, 2010). "Cisco buys ExtendMedia for multi-screen video mayhem". VentureBeat. Retrieved 2012-08-30.
  14. ^ Pham, Dai (August 29, 2012). "Navigating the new multi-screen world: Insights show how consumers use different devices together". Google Mobile Blog. Retrieved 2012-08-30.