Magic (radio network)

For other radio stations with Magic in the name, see Magic (동음이의) § Radio stations.
Magic Music & Talk
Magic (New Zealand) 2019.svg
Broadcast area16 markets in New Zealand
Programming
FormatOldies (Magic Music)
Talk radio (Magic Talk)
Ownership
OwnerMediaWorks Radio
History
First air date
20 April 2015 (Magic Music)
19 January 2019 (Magic Talk)
Links
Webcastwww.magic.co.nz/home.player.music.html (Magic Music)
www.magic.co.nz/home.player.talk.html (Magic Talk)
Websitemagic.co.nz

Magic is a New Zealand oldies and talkback radio network owned by MediaWorks New Zealand. The network targets New Zealand's growing population of baby boomers with a line-up of veteran broadcasters.[1] Its music breakfast show, Magic Breakfast (formerly Magic in the Morning), is hosted by former television producer, game show host, and sports commentator Mark Leishman, while its talk breakfast show The AM Show is simulcast on TV channel Three and is presented by Amanda Gillies and Mark Richardson.

Magic Music targets 50- to 69-year-olds, an older demographic than similar MediaWorks brands. It is run alongside The Breeze with a similar playlist, but The Breeze has a younger female skew and easy listening music focus. Another MediaWorks network, The Sound, previously played similar music but now has a male skew and a rock music focus.[1] Magic targets older listeners who have a "youthful, active approach to life" and want "fantastic music and a feel-good attitude".[2] However, some marketing commentators have argued the "youthful" brand is out of touch with the "antiquated" classic playlist.[3] Its playlist, drawn from the 1950s to 1970s, includes music from Elvis Presley, The Beach Boys, Roy Orbison, Dusty Springfield and Rod Stewart.[4]

Magic Talk is a nationwide Auckland-based talkback, news and sport radio network, formed by the 2019 rebrand of Radio Live. The station competes directly against NZME station Newstalk ZB. Magic was rebranded as Magic Music, and some programmes shared with the newly-launched Magic Talk. This change took effect in mid-January 2019, with a large number of Radio Live hosts leaving the station due to the restructure. The first programme hosted on the station was Overnights with Tony Amos.

History

Magic was launched on 20 April 2015 in Auckland, Wellington, Christchurch, Tauranga, Rotorua, Hawkes Bay and Dunedin, some stations were launched on frequencies MediaWorks acquired in radio spectrum auctions, others were secondary frequencies used by other MediaWorks stations such as in Dunedin the 99.8FM frequency was previously used by Radio Dunedin and Wellington's 891AM previously used by The Breeze. More stations in Wanganui, Kapiti, Wairarapa, Blenheim, Nelson, Queenstown, Southland and Rodney over the following months.[2] The Magic brand name has been used in other regions such as Magic FM in Northland which was owned by MediaWorks but closed down in 2001, Magic 828 & 98.6FM in Palmerston North which was rebranded The Breeze in 2004 and Magic 91FM which was a local station in Auckland during the 1980s.[5]

The launch of Magic was made possible by the closure of Kiwi FM on March 31. Magic took over the former Kiwi FM studios in Auckland. Kiwi was an independent non-profit music broadcaster, wholly owned by MediaWorks. It operated as ten years as Kiwi FM, and had previously operated as ten years as Channel Z. The network attracted 28,000 listeners each week and was responsible for about one percent of local music airtime on New Zealand radio. However, its popularity and long-term viability had been undermined by new websites offering direct access to local music, and MediaWorks decided to focus its youth resources on the nationwide roll-out of George FM and Mai FM.[1]

MediaWorks hopes the Magic network will increase its market share of the one million New Zealanders aged 50 to 74. In New Zealand this demographic is growing in size, is more likely to listen to the radio and listens to radio for longer hours. People in this group also have fewer family commitments, and have more assets and disposable incomes.[6] MediaWorks secured a network of new frequencies in the 2014 radio spectrum auction in markets with large baby boomer populations. The company says that includes markets where Magic can go head to head with Coast, and markets with no Coast stations where Magic can secure a monopoly or gain a competitive advantage.[3]

2018년 11월 자매방송 라디오라이브가 매직과 합병해 2019년 1월 19일부터 시작된 토크뮤직 라디오 하이브리드 '매직톡'을 형성한다고 발표했다. 전 tvNZ 뉴스 진행자 피터 윌리엄스가 새 방송사의 첫 번째 출연자였다.

미디어웍스는 2021년 11월 매직톡을 2022년 초 새로운 토크 라디오 네트워크 투데이FM으로 대체하겠다고 발표했다.[7] Newshub's political editor Tova O'Brien was announced as breakfast host,[8] with broadcasters Duncan Garner, Rachel Smalley, Polly Gillespie, Leah Panapa, Mark Richardson, Lloyd Burr, Wilhelmina Shrimpton, Nigel Yalden and businessman Robett Hollis all named as part of the lineup,[9][10] with further announcements to be made.

경쟁

매직의 주요 경쟁사는 뉴질랜드 미디어 엔터테인먼트 소속 네트워크 스테이션 코스트인데, 이 방송국은 2002년부터 호크스베이 지역에서만 이 이름으로 방송해 왔으나 2004년부터 뉴질랜드의 나머지 지역으로 확대되기 시작했다. 두 방송국의 형식은 비슷하다. 과거에 MediaWorks는 1950년대부터 1970년대까지 처음 음악을 연주했고 이후 1960년대와 70년대 음악을 전문으로 하는 솔리드 골드라는 로큰롤 올디즈 포맷 스테이션을 운영했다. 2012년 솔리드골드는 더 사운드(The Sound)로 리브랜딩되어 클래식 록으로 포맷을 전환했는데, 이 방송국의 포맷 변경은 라디오 하우라키가 클래식 록 음악에서 멀어진 이후 시장에 남겨진 틈새 때문이었다. "사운드"의 포맷의 변화는 미디어웍스가 더 이상 매직으로 채워진 공백인 더 나이든 청취자들을 만족시키지 못한다는 것을 의미했다.

프로그램

쇼 - 매직 뮤직

마크 리쉬만과 제프 브라이언과 함께 하는 아침식사 매직 아침식사는 평일 오전 6시에서 10시 사이에 열린다.

Mark Smith와 함께 평일 오전 10시에서 오후 2시 사이에 일하는 매직 워크데이.

Murray Lindsay와 함께 Magic Drive를 평일 오후 2시에서 7시 사이에 운전하십시오.

Nights Bob Gentil이 주 7시에서 12시 사이에 야간 쇼를 진행한다. 밤샘은 오전 12시부터 오전 6시까지 자동화된다.

Weekends Weekend 아침은 Murray Lindsay가 토요일, Bob Gentil이 오전 6시부터 오후 12시까지 주최한다. 주말 오후는 데이브 그로브가 12시부터 7시까지 진행한다. 토요일 밤은 저녁 7시부터 새벽 6시까지 자동화되며, 토요일 밤 주크박스는 오후 7시부터 12시까지 운영된다. 마크 리쉬먼이 주최하는 컨트리 매직은 일요일 저녁 7시부터 12시 사이에 운영된다.

음악

매직의 재생 목록에는 엘비스 프레슬리, 비 지, 슈프리미어, 비틀즈, 더 랫팩, 모타운, 프랭크 시나트라, 로드 스튜어트의 그레이트 아메리칸 송북의 트랙이 포함되어 있다. 매직 웹사이트는 또한 아레사 프랭클린, 베트 미들러, 더스티 스프링필드, 퍼시 슬레지, 폴 매카트니, 핫 초콜릿, 사이먼과 가펑클의 음악을 소개하고 있다.[11] 이 방송국의 첫 학생 내 인터뷰는 Dennis Locorriere 박사와의 것이었다. Hook & the Medicine Show. 그의 등장에는 '아름다운 여자와 사랑에 빠졌을 때', '롤링스톤의 커버', '실비아의 어머니' 등 밴드의 가장 인기 있는 곡들 중 일부를 어쿠스틱 매쉬업으로 단독 공연하는 것이 포함되어 있었다.[12]

쇼 - 매직 토크

두네딘에서 평일 새벽 5시에서 6시 사이에 도미닉 조지와 함께 하는 조기 농촌 오늘.

아침식사 AM쇼 라이언 브릿지, 아만다 길리스, 마크 리처드슨 등 평일 오전 6시부터 9시 사이.[13]

레아 파나파와 함께하는 모닝스 매직 모닝스(Mornings Magic Mornings)는 평일 오전 9시부터 오후 12시까지입니다. 피터 윌리엄스는 2019년 1월부터 2021년 9월까지 매직 모닝스를 진행했다.

대니 왓슨과 평일 낮 12시에서 오후 4시 사이에 있는 오후의 매직 토크 오후 숀 플런켓은 2019년 1월부터 2021년 2월 사이에 오후 슬롯을 진행했다.

드라이브 더 드라이브 쇼는 라이언 브릿지를 대신한 로이드 버와 함께 매주 오후 4시에서 7시 사이에 열린다.[13]

Graeme Hill과 함께 하는 Nights Magic Nights with Graeme Hill with the week nights nights. 7시에서 10시 사이.

밤샘 매직 나잇스 다양한 쇼에서 그날의 비트들을 따라잡는다. 토니 아모스는 2019년 1월부터 2021년 7월까지 밤샘 파티를 개최했다.

Weekends Magic Talk offers a variety of weekend programming including Rural Exchange with Hamish McKay and Richard Loe between 6am and 8am weekends, The DIY Experts with Hamish Dodd and Stan Scott between 8am and 10am Saturdays, Weekend Life with Carly Flynn between 10am and 1pm Saturdays, and The Sunday Cafe with Mel Homer between 8am and 12pm Sun요일. 주말 오후 프로그래밍은 매직 토크 캐치업이다. 주말 밤은 매직 뮤직의 모사극이다.

진행자로는 헤이든 리카드, 리처드 그린, 멜 호머를 비롯해 폴라 베넷 전 국민당 부대표와 방송인 폴리 길레스피 등이 있다.

Talk

Magic Talk broadcasts news updates, breakfast and drive current affairs, open-line talkback, and weekend lifestyle content.

News Service

News, sports and weather updates are broadcast live half-hourly during current affairs programmes and hourly at other times, provided by the MediaWorks newsroom as well as a national wire service from RNZ and was formerly supplied by Newshub.

MediaWorks Radio news presenters include Bridget Hastie, Geoff Bryan, Aroha Hathaway, Angie Skerrett, Brin Rudkin, KM Adams and Mel Homer.

Magic Music Frequencies[14]

Magic Talk Frequencies[16]

Other services

Events and promotions

To celebrate its launch in April 2015, Magic gave away 100 prize packs and a trip to Sydney to see Neil Diamond in concert.[4] In the same year, the network also sponsored Neil Diamond concerts in Auckland and Dunedin, Singin’ in the Rain in Auckland and Wellington, an Elton John concert in Wellington, a Laurence Aberhart exhibition at Auckland Art Gallery, the New Zealand International Film Festival, a nationwide tour of 10cc, and a Beach Boys concert at Mount Maunganui.[17][18]

참조

  1. ^ a b c Gibson, Campbell (23 March 2015). "MediaWorks creates new radio station for baby boomers, Kiwi FM closes down". National Business Review. nbr.co.nz. Retrieved 14 July 2015.
  2. ^ a b "MediaWorks launching Magic FM on April 20". MediaWorks New Zealand. 3 News. 23 March 2015.
  3. ^ a b Venuto, Damien (23 March 2015). "MediaWorks targets lucrative older demographic with new. station". stoppress.co.nz. Stop Press. Retrieved 14 July 2015.
  4. ^ a b "Listen to Magic, NZ's newest radio station". magic.co.nz. MediaWorks New Zealand. Retrieved 14 July 2015.
  5. ^ "Radio Vault Auckland". Radio Vault. Internet Archive. 2010. Archived from the original on 24 July 2011. Retrieved 11 June 2015.
  6. ^ Aziz, Omar; Gemmell, Norman; Laws, Athene (June 2013). "The Distribution of Income and Fiscal Incidence by Age and Gender: Some Evidence from New Zealand" (PDF). victoria.ac.nz. Victoria University of Wellington Business School. Archived from the original (Working paper) on 9 March 2016. Retrieved 14 July 2015.
  7. ^ "MediaWorks reveals plan to ditch Magic Talk, launch new talk brand". RNZ. 2021-11-25. Retrieved 2021-11-25.
  8. ^ "Tova O'Brien: The new face of talk radio". Newsroom. 2021-11-02. Retrieved 2021-11-11.
  9. ^ "Duncan Garner joins new talk radio brand, 12 weeks after sudden departure from The AM Show". Stuff. 2021-11-04. Retrieved 2021-11-11.
  10. ^ "Mark Richardson, Polly Gillespie join MediaWorks' unnamed talk radio station". Stuff. 2021-11-10. Retrieved 2021-11-11.
  11. ^ "Music". magic.co.nz. MediaWorks New Zealand. Retrieved 14 July 2015.
  12. ^ "Watch Dennis Locorriere from Doctor Hook play live in studio". magic.co.nz. MediaWorks New Zealand. Retrieved 14 July 2015.
  13. ^ a b Venuto, Damien. "MediaWorks radio shakeup: Peter Williams to depart, Ryan Bridge confirmed AM Show host". The NZ Herald. NZME. Retrieved 6 September 2021.
  14. ^ 매직 뮤직 주파수 목록
  15. ^ a b "Contact". magic.co.nz. MediaWorks New Zealand. Retrieved 14 July 2015.
  16. ^ 매직 토크 빈도 목록
  17. ^ "What's On". magic.co.nz. MediaWorks New Zealand. Retrieved 14 July 2015.
  18. ^ "The Beach Boys". eventfinda.co.nz. Eventfinda. Retrieved 14 July 2015.

외부 링크