다음 디지털 콘텐츠

Digital Content Next

DCN(Digital Content Next)은 디지털 콘텐츠 산업을 위한 비영리 국제 무역 협회입니다.

DCN은 연구를 개발하고, 정보 이벤트를 개최하며, 정책 지침을 제공합니다.2014년 [1]5월까지 온라인 퍼블리셔 협회(OPA)로 알려져 있었다.

역사

2001년 마틴[2][3] 니센홀츠에 의해 설립된 DCN은 뉴욕시를 거점으로 하고 있다.Nisenholtz는 2006년 [4]6월까지 DCN의 사장으로 재직했습니다.Pam Horan은 2014년 [5]5월까지 DCN 사장으로 재직했으며,[6][7] 그 후 Jason Kint가 CEO로 임명되었습니다.

2014년 9월 OPA는 디지털 콘텐츠 넥스트(Digital Content Next)[8]로 브랜드를 변경했습니다.

활동.

DCN은 정책 및 디지털 미디어, [10]디지털 광고,[11] 허위 정보,[12] 검열,[13][14] 반독점,[15] 프라이버시 [16][17]및 데이터 [18][19]사용에 관한 기타 문제와 관련하여 미국 및 국제 규제 기관 및 정책 입안자와 협력하여 회원 및 [9]일반인을 위한 독점적 조사를 수행합니다.DCN은 자사의 웹사이트와 디지털 미디어의 비즈니스를 다루는 InContext라고 불리는 [20]주간 뉴스레터에 콘텐츠를 게시합니다.DCN은 또한 디지털 콘텐츠 브랜드에 영향을 미치는 주요 문제를 탐색하고 해결하기 위해 공개 및 비공개 포럼을 주최하고 참여합니다.[21][22][23] [24][25][26][27][28][29][30] [31][32][33]

트러스트X

2016년 9월 DCN은 비영리 협력 디지털 광고 시장인 TrustX의 [34][35]설립을 발표했습니다.이 마켓플레이스는 DCN의 자회사이며 신뢰할 수 있는 광고의 지속 가능한 미래를 만드는 것을 목적으로 공익법인(B Corp)으로 운영되고 있습니다.설립 회사에는 DCN 멤버인 CBS Interactive, Condé Nast, ESPN, Hearst 및 News [36]Corp가 포함되어 있습니다.

레퍼런스

  1. ^ Mandese, Joe (19 September 2014). "OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'". Mediapost.
  2. ^ Shedden, David (16 December 2004). "New Media Timeline". Poynter.
  3. ^ "Online Publishers Association". Journalism Accelerator. Retrieved 27 January 2012.
  4. ^ "Digital Content Next (DCN)". Digital Content Next. Retrieved 2020-06-16.
  5. ^ Staff, E&P (12 June 2006). "Pam Horan Tapped as President of Online Publishers Association". Editor & Publisher.
  6. ^ Welton, Caysey (12 May 2014). "Jason Kint Named CEO at OPA". Folio.
  7. ^ Bhuiyan, Johana (12 May 2014). "O.P.A. names Jason Kint C.E.O." Politico Media.
  8. ^ Staff, Adweek (3 November 2014). "CEO Explains Why the Online Publishers Association Changed Its Name". Adweek.
  9. ^ "Digital Content Next Research". Archived from the original on 2014-09-26.
  10. ^ Kang, Cecilia (October 25, 2017). "Big Tech's Rivals Pounce at Chances to Win in Washington". The New York Times.
  11. ^ Jerde, Sara (August 25, 2020). "Media Organizations Want Better Payment Terms With Apple". Adweek. Archived from the original on 2021-01-27.
  12. ^ "International Grand Committee on Disinformation". May 27, 2019. Archived from the original on 2020-09-10.
  13. ^ "Senate Judiciary Subcommittee on the Constitution Hearing on "Google and Censorship Through Search Engines"" (PDF). July 16, 2019. Archived (PDF) from the original on 2019-07-16.
  14. ^ Hubbard, Sally (November 17, 2020). "Forget bias, the real danger is Big Tech's overwhelming control over speech". CNN.
  15. ^ Perez, Sarah (December 16, 2020). "Major US news publishers join the Coalition for App Fairness advocacy group to fight the 'Apple tax'". TechCrunch.
  16. ^ House of Commons, Canada (February 5, 2019). "Committee Meeting On Access To Information, Privacy And Ethics". Archived from the original on 2019-06-13.
  17. ^ "Canadian Parliament Information & Ethics Committee". February 5, 2019. Archived from the original on 2019-08-09.
  18. ^ "It turns out no one wants to be tracked all across their iPhones by Facebook (or anyone else)". NiemanLab. May 7, 2021.
  19. ^ Gilbert, David (October 14, 2021). "Looks Like Facebook Found a Way to Bypass Europe's Privacy Rules". Vice.
  20. ^ "InContent". Archived from the original on 2014-09-26.
  21. ^ "The Museum of Television & Radio and the Online Publishers Association Present OPT IN to Advertising's New Age". The Paley Center for Media. 10 January 2006.
  22. ^ E&P, Staff. "Online Publishers Association Unveils Details of Road Show". Editor & Publisher. Retrieved 13 May 2009.
  23. ^ "The Failed Promise of the Internet". WNYC On the Media. 3 February 2017.
  24. ^ "Privacy Roundtables" (PDF). FTC. 17 March 2010.
  25. ^ "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" (PDF). FTC. December 2010.
  26. ^ "FTC Staff Preliminary Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" (PDF). FTC. 17 February 2011.
  27. ^ "COPPA Rule Review: FTC File No. P104503" (PDF). FTC. 24 September 2012.
  28. ^ "Broadcasting Ownership in the 21st Century" (PDF). Committee on Energy and Commerce. 25 September 2015.
  29. ^ "FTC To Host Workshop on Cross-Device Tracking Nov. 16". FTC. 27 June 2016.
  30. ^ Hay Newman, Lily (October 14, 2021). "The New iOS Update Lets You Stop Ads From Tracking You—So Do It". Wired.
  31. ^ "Collision". April 21–22, 2021. Archived from the original on 2021-04-11.
  32. ^ "Web Summit". December 3, 2020.{{cite web}}: CS1 maint :url-status (링크)
  33. ^ "Why news publishers are pushing for Apple to change app store terms". CNBC Squawk Alley. August 21, 2020.
  34. ^ Jack, Marshall (September 25, 2016). "Publishing Trade Body Digital Content Next Announces Online Ad Marketplace". The Wall Street Journal.
  35. ^ "TrustX, DCN's Premium Digital Advertising Marketplace, Adds CRO; Guardian US And Viacom Sign On". ABC Crossroads Today. 19 January 2017.[영구 데드링크]
  36. ^ Licterman, Joseph (26 September 2016). "Digital Content Next is launching an automated ad marketplace to try to solve online advertising's problems". NiemanLab.

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