코렐 브랜드

Corelle Brands
Corele Brands LLC
유형사설
산업주방용품
설립됨1991
본부미국 일리노이 주 로즈몬트
주요인
Ben Gadbois, 사장 겸 CEO
소유자코넬 캐피털
직원수
3,000 (2013)
웹사이트corellebrands.com

Corelle Brands, LLC는 일리노이주 로즈몬트에 본사를 둔 미국의 주방용품 제조 및 유통업체다.

이 회사는 유리 제조업체인 코닝사의 사단법인 코닝소비자제품회사로 시작해 2000년부터 2018년까지 '월드 키친'으로도 불렸다.[1]

역사

이 회사는 1915년 파이렉스 브랜드로 판매된 내열성 유리 제과기의 발명으로 코닝사의 비법인 소비재 사업부로 시작했다. 1990년대 초 대규모 조직 개편의 일환으로 코닝 소비재 회사(CCPC)로 편입되었으며, 코닝은 기존 소비자 부서에 사용된 자산의 대부분을 회사에 출자 또는 허가했다. 1994년 11월 코닝과 CCPC는 유럽, 러시아, 중동, 아프리카 소비재 사업을 뉴웰에 매각했다. 당시 주요 경쟁업체였던 이들은 해당 지역의 여러 회사 제품의 독점 판매 대리점 역할을 하게 된다. 코닝 스펀오프 CCPC는 1998년 이 부서를 보든에 매각했다. 1999년에 하우스웨어 장군과 에크코를 인수했다.[2][3]

보든에 대한 매각의 일환으로, 회사는 3년 이내에 코닝 이름을 삭제하도록 요구되었다.[3] 월드 키친 이름은 2000년에 채택되었다. 2002년에 그 회사는 11장에 따라 파산 신청을 했고 재정 재편을 받았다.[4]

2004년 현재, 비공개적으로 개최되고 있다.

케네스 윌크스는 지난 4월 사모펀드 코넬캐피털로 지배권이 바뀐 데 이어 2017년 8월 사장 겸 CEO로 선임됐다. 그것은 오랜 기간 동안의 조직 변화와 운영상의 구조조정이 선행되었다.[5][6] 이 회사의 웹사이트는 약 3,000명의 직원을 고용하고 있으며 미국, 캐나다, 아시아 태평양 지역에서 주요 제조 및 유통 사업을 하고 있다고 밝히고 있다.

On February 5, 2018, the company announced it had changed its name to "Corelle Brands" in order to take advantage of one of its most recognizable trademarks.[7]

In August 2018, Corelle Brands announced it would be investing $50 million over the next four years to update its Corning plant and expand its workforce.[8]

On March 4, 2019, the company announced it had entered into a "merger" agreement with Instant Brands, maker of the Instant Pot kitchen appliance, and Corelle’s chief executive would become the chief executive of the merged company while Instant Brands founder Robert Wang would become the merged company’s “chief innovative officer.”[9] Financial details of the deal have not been disclosed.[10]

On June 2, 2020, the company announced Ben Gadbois as the replacement for Kenneth Wilkes, who retired but will continue to serve on the Board of Directors. [11]

On January 28, 2021, CEO Ben Gadbois announce Corelle Brands would change its global parent company name to Instant Brands.[12]

Domestic and international markets

Corelle Brands products are typically sold in supermarkets in the USA, and by some high-end retailers catering to upper class consumers in parts of Asia, Europe, and South America. In China, its goods enjoy limited distribution and products are sold through TV Home Shopping channels and in shopping malls.[13]

Corelle Brands also has outlet stores Corningware, Corelle and More throughout the United States.

Brands

Current

Corelle Brands manufactures products under names such as:

Past

On June 1, 2004, WKI Holding Company, Inc., which operates principally through its subsidiary World Kitchen, Inc., announced that it had completed the sale of OXO International to Helen of Troy Limited for over $273 million in cash.[14]

In 2018, Corelle Brands discontinued production of Reverveware and Bakers Secret.

Visions

Main article: Visions (cookware)

Visions is a transparent cookware line created by Corning France in the late 1970s. In 1983, it was introduced in the US and became the number one selling cookware set for a number of years. Visions is made of Calexium, a transparent version of Pyroceram ceramic-glass. However, its lids have typically been made out of Pyrex (both Borosilicate and Soda-lime glass) in the US and Asia. Originally introduced in an amber color, a cranberry tinted version was available from 1992 until 2004. A white variation was available in Europe as "White Visions" and in the US in limited supply under the name "Pyromax". Visions was temporarily unavailable in the United States from 2004 until 2006 but has otherwise been produced non-stop for nearly 40 years.

CorningWare

Main article: CorningWare
Corning Ware casserole dish and other cookware pieces

Originally introduced in 1958, Corning Ware was made in the US from a ceramic-glass material called Pyroceram which was able to withstand temperatures as high as 850 °C. Due to its high thermal shock resistance, Corning Ware could be used to store food in a freezer and then taken directly to a stove, placed under a broiler or in an oven (both conventional and microwave). Lids have typically been made out of Pyrex (both Borosilicate and Soda-lime glass) though some versions were also created out of Pyroceram. It was discontinued in 2003, replaced by a stoneware line of bakeware made in China under the same name. In December 2008, the company released CorningWare StoveTop. It reintroduced the original Pyroceram product, this time made in France alongside Visions, and made available for purchase through its outlet stores and retail website.

The Keraglass factory in France, which produces both CorningWare StoveTop and Visions, is one of the few still capable of producing ceramic-glass products.

EKCO

In 1888, Edward Katzinger founded the Edward Katzinger Company in Chicago to manufacture baking pans.[15] In 1945, the company went public under the new name EKCO Products Company.[16] Throughout its history, the company grew both organically and with acquisitions[17] until it was the largest non-electric housewares manufacturer in the US by the mid-1960s.[18] The company was sold to the conglomerate American Home Products (AHP) in 1965.[15][17] AHP later split its housewares division into Ekco Products Inc., Ekco Housewares Co., and The Prestige Group Limited; Ekco Housewares was sold to the investment firm Gibbons, Green, Van Amerongen in 1984.[16] The company was sold again to Centronics Corp. in 1987, which then re-branded itself as Ekco Group, Inc.[19] Corning Consumer Products Co. purchased Ekco along with General Housewares Inc. in 1999.[20]

Product issues

Pyrex-branded glass products have been the subject of urban legends and safety concerns. Beginning in the 1980s, production of clear Pyrex glass bakeware was switched from a more thermally resistant borosilicate glass to mechanically stronger soda-lime glass. The concern stems from the fact that soda-lime glass is more susceptible to breaking when exposed to sudden temperature differences. This change received greater attention after the Corning, Inc. spun-off the Corning Consumer Products Company. The consumer affairs magazine Consumer Reports investigated the issue, in January 2011, confirming that borosilicate glass bakeware was less susceptible to thermal shock breakage than tempered soda-lime bakeware. However, the organization admitted its testing conditions were "contrary to instructions" provided by the manufacturer.[21][22] STATS analyzed the data available and found that the most common way that users were injured by glassware was via mechanical breakage, being hit or dropped, and that "the change to soda lime represents a greater net safety benefit."[23]

References

  1. ^ Ek, Derrick. "World Kitchen plans layoffs at Corning plant". The Leader. Corning NY. Retrieved 2021-02-12.
  2. ^ "WKI HOLDING CO INC: 10-K Annual Report". getfilings.com. December 31, 2000. Retrieved 2017-09-11.
  3. ^ a b Wallauer, Amy. "Corning sale finalized". The Herald-Mail. Hagerstown, Md. Archived from the original on 2017-09-11. Retrieved 2021-02-12.
  4. ^ "World Kitchen's Growing Saga: Acquiring Brands--And Debt". HFN. June 10, 2002. Retrieved 2021-02-12 – via The Free Library.
  5. ^ "Cornell Capital to Acquire World Kitchen" (Press release). Kitchen World. April 3, 2017. Retrieved 2021-02-12 – via PR Newswire.
  6. ^ "World Kitchen Appoints Kenneth G. Wilkes as President and Chief Executive Officer" (Press release). World Kitchen. August 15, 2017. Retrieved 2017-09-11 – via PR Newswire.
  7. ^ "World Kitchen Changes Name to Corelle Brands". Kitchenware News. February 5, 2018. Retrieved 2021-02-12.
  8. ^ Murray, Jeff (August 23, 2018). "Corelle Brands plans $50 million upgrade to Corning plant". Star-Gazette. Elmira, NY. Retrieved 2020-01-15.
  9. ^ Pilieci, Vito (March 5, 2019). "Instant Pot maker announces merger with kitchenware giant Corelle Brands". Ottawa Citizen. Retrieved 2021-02-12.
  10. ^ Evans, Pete (March 4, 2019). "Owner of Pyrex, CorningWare cooks up takeover of Instant Pot maker". CBC News. Retrieved 2021-02-12.
  11. ^ "Cornell Capital-Backed Corelle Brands Appoints Ben Gadbois as President and Chief Executive Officer" (Press release). Corelle Brands. June 2, 2020. Retrieved 2020-06-08 – via PR Newswire.
  12. ^ "Corelle Brands Becomes Instant Brands with Increased Focus on Innovation and Consumer Engagement #MadeforTogether". Yahoo! Finance. February 3, 2021.
  13. ^ Chan, Savio; Michael Zakhour (September 22, 2014). China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons. pp. 97-98. ISBN 978-1118834749.
  14. ^ "World Kitchen Announces Completion of OXO International Sale" (Press release). World Kitchen, Inc. June 1, 2004 – via PR Newswire.[dead link]
  15. ^ a b "Ekco Products Co". Encyclopedia of Chicago. Retrieved 9 September 2021.
  16. ^ a b "Ekco Group, Inc. History". Funding Universe. Retrieved 9 September 2021.
  17. ^ a b "Ekco Products Co". Made in Chicago Museum. 23 May 2019. Retrieved 9 September 2021.
  18. ^ "EKCO: Our Story". Corelle Brands Asia. Retrieved 9 September 2021.
  19. ^ Storch, Charles (October 3, 1987). "Ekco Sold; Expansion in Doubt". Chicago Tribune. Retrieved 9 September 2021.
  20. ^ "Corning Consumer is Paying $133 million for Ekco". New York Times. Bloomberg News. August 6, 1999. Retrieved 9 September 2021.
  21. ^ "Exploding Pyrex?". Snopes. January 29, 2015.
  22. ^ "FOIA requests examine glass bakeware that shatters". Consumer Reports. December 7, 2010. Retrieved 2018-09-10.
  23. ^ Butterworth, Trevor (November 20, 2014). "STATS: Exploding the exploding Pyrex rumor". Statistical Assessment Service. Archived from the original on 2014-11-20. Retrieved 2017-09-10.

External links