Swensen's

Not to be confused with Swensons.
Swensen's Inc.
TypeSubsidiary
IndustryRestaurant
FoundedSan Francisco, California, United States (1948)[1]
FounderEarle Swensen
Headquarters210 Shields Court, Markham, Ontario, Canada
ParentInternational Franchise Corp.
Websitewww.swensens.com

Swensen's Inc. is a Canadian-owned global chain of ice cream restaurants that started in San Francisco, California, United States.

History

The company started in 1948 by Earle Swensen, who learned to make ice cream while serving in the U.S. Navy during World War II.[2] Swensen opened his first shop at the corner of Union and Hyde Streets, along the cable car tracks in Russian Hill in San Francisco at what had been a failed ice cream parlor.[3] Although vanilla was his lifelong favorite, he developed more than 150 flavors, which he marketed under the motto "Good as Father Used to Make". The original store sold ice cream and other frozen dessert specialties (such as sundaes and banana splits), with primarily take out service. Later other Swensen's franchisees added indoor seating and offered various types of food, including sandwiches and hamburgers.

Banana boat ice cream, Swensen's Mall of Asia, Manila, Philippines.
Lamb Chop with almonds, Swensen's Singapore.

Swensen sold the rights to franchise Swensen's Ice Cream Factories and Restaurants to William Meyer and investors in the 1970s but retained exclusive rights in San Francisco and continued to operate his original store (which still exists today) until 1994, a year before his death at age 83. Under new management the company expanded to 400 stores, mostly franchise locations, by the 1980s. However, in the 1990s it contracted to half of that size before being acquired and expanding again, mostly in Asia. USA stores continued to close until only three were left, of which one is the original San Francisco ice cream parlor and one is the main restaurant in Miami.

Today the company is owned by International Franchise Corp (IFC) of Markham, Ontario, Canada, which bought the franchise business from former frozen food manufacturer CoolBrands International in 2006. IFC also owns such notable brands as Yogen Früz, I Can't Believe It's Yogurt (ICBY), Golden Swirl, Yogurty's, Dreamery and Bresler's Ice Cream. The Swensen's chain now includes about 300 franchise outlets worldwide including locations in Asia, the Middle East, the United States, South America, India, Taiwan, Singapore, Cambodia, Malaysia, Philippines, Vietnam, Thailand, Laos and Pakistan.[4]

In India, the company opened its first store in Bangalore at Mantri Mall, marking the first of 80 stores over the next 5 years scheduled to open all over South India.[5] Swensen's is also now open in Ho Chi Minh City, Vietnam.[6] In March 2014, Swensen's opened its first restaurant in Yangon, Myanmar.[7]

In 1971, Hans Biermann opened a Swensen's in Santa Ana, CA. 18 years later he parted ways with Swensen's and changed the name to Hans’ Homemade Ice Cream and Deli. He still uses the same basic Swensen's recipes and has opened stores in Anaheim and Huntington Beach.[8]

Popular culture

Swensen's was featured as a prize on the 1987 version of Super Sloppy Double Dare and on the 1987 Eure version of Finders Keepers and was featured in the 1985 film The Goonies. A Swensen's store can be glimpsed in the mall sequence of the 1985 film Commando starring Arnold Schwarzenegger, and also in the opening scene of the 1978 film, The Silent Partner, which starred Elliott Gould. Seinfeld's "George Costanza" eats Swensen's ice cream after his tonsils are fully removed in the episode, "The Heart Attack."

References

  1. ^ "About Us".
  2. ^ "Earle Swensen, 83; Led Ice Cream Chain". AP. New York Times. January 17, 1996. Retrieved 19 June 2014.
  3. ^ Alan Liddle (2005-01-29). "Ice-cream innovator Swensen dies at 83 in San Francisco". Nation's Restaurant News.
  4. ^ "Swensen's embarks on regional franchise expansion". asiaone.com. 2010-03-22. Archived from the original on 2010-03-28. Retrieved 2010-03-23.
  5. ^ "Swensen's ice cream enters India". Deccan Herald. 2010-06-10.
  6. ^ "Vietnam's Got the Scoop and Welcomes Swensen's". Swensen's website. 2010-08-12. Archived from the original on 2011-07-16. Retrieved 2010-08-19.
  7. ^ http://mingalapar.com/forum/index.php/topic/1604-swensens-ice-cream-shop-to-open-in-junction-maw-tin/
  8. ^ "Swensen's making SoCal comeback". 22 August 2011.

Further reading

External links