드로가5

Droga5
드로가5
산업광고
마케팅
설립됨2006
본부
뉴욕 맨해튼
,
미국
위치수
뉴욕, 뉴욕, 미국
영국 런던
일본 도쿄
서비스 영역
월드와이드
부모액센츄어
웹사이트droga5.com

드로가5는 런던과 도쿄에 사무실을 두고 뉴욕에 본사를 둔 글로벌 광고 대행사다.[1]

역사

David Droga는 2006년 뉴욕에서 Droga5를 설립했다. 드로가는 어머니가 자신의 옷에 꿰매던 꼬리표를 따서 소속사 이름을 지었다고 한다(그는 6명의 아이들 중 다섯 번째 아이고 어머니는 출생 순서에 따라 자녀들의 옷에 꼬리표를 달았다).[2]

2008년 드로가5는 데이비드 드로가(David Droga)의 모국인 호주에 제2의 사무소를 열었고, 이 사무소는 드로가5가 유럽시장과 2013년 문을 연 런던사무소로 초점을 돌리면서 2015년[3] 9월 문을 닫았다.[4]

2013년 7월 윌리엄 모리스 엔데버(William Morris Endership)는 드로가5에 상당한 소수민족 투자를 발표했다. 뉴욕타임스에 따르면 "양사 집행자들은 이번 파트너십을 통해 양사의 중요한 광고와 엔터테인먼트 자원을 결합해 브랜드 지원 콘텐츠를 더 많이 만들 수 있을 것"이라고 말했다.[5] 드로가5의 뉴욕 사무소는 2014년 월가로 이전했다.[6][7]

2019년 4월 액센츄어 인터랙티브에 드로가5의 매각이 발표되었다. WME Dragon Holdings LLC는 2019년 3월 29일 액센츄어 인터렉티브에 49%의 지분을 2억 3천 3백만 달러에 매각하기로 합의했다. 이는 엔데버 그룹 홀딩스 IPO에서 대주주로 지목된 데이비드5, LLC가 보유한 51%의 주식에 대해 2억4,250만 달러의 가치를 가정한 것이다.[8]

2021년 드로가5는 새로운 도쿄 사무소 개설을 발표하면서 브라질과 중국으로 확대할 계획이다.[9]

수상

Adweek Agency of the Decade,[10][11] International Agency of the Year,[12] 미국 올해의 에이전시: 2012,[13] 2014,[14] 2016[15]
10대 광고연령기관,[16] 2019년 올해의 에이전시 혁신기관:[17] 2016,[18] 2021년,[19] 에이전시 A-List: 2010, 2011,[20][21] 2012,[22] 2013,[23] 2014,[24] 2015,[25] 2016,[18] 2017,[26] 2018[27] 2021년[19]
올해의 영국 독립 기관 캠페인: 2018[28]
칸 라이온즈 올해의 독립 기관: 2015,[29] 2016,[30] 2017[31]
올해의 창의력 기획사: 2007,[32] 2011,[21] 2015,[33] 2016[18]
2019년[34] 올해의 디자인 아트 디렉션(D&AD) 광고 대행사, 2019년[35] 블랙 펜슬상
올해의 기관: 2015,[36] 2017,[37] 2018,[38] 2019,[39]
Fast Company 세계에서 가장 혁신적인 기업: 2013, 2017,[40][41] 2019,[42] 2020[43]

주목할 만한 캠페인

  • 아마존 - 알렉사[44] 이전
  • Android - Friends Furever[45][46]
  • Brady Campaign - 가족들[47][48]
  • 체이스 - 이 맘마 계속 간다[49]
  • 페이스북 - 네버 로스트[50]
  • HBO - 왕좌를 위해[51][52]
  • 헤네시 - 모리스와 흑곰 학교[53]
  • Honey Maid - 이것은 건강에[54][55] 좋다
  • Huggies - Welcome to the World, Baby[56]
  • IHOP - IHOB
  • MailChimp - MailChimp를 말하는 거니?[59]
  • Marc Ecko - 여전히 무료[60][61]
  • Microsoft Bing - 디코딩됨
  • 뉴욕 타임즈 - 진실은 찾기 힘들다 + 진실은 가치가 있다[64][65]
  • 뉴캐슬 브라운 에일 - 만약 우리가 해냈다면[66][67]
  • 프루덴셜 - 첫날[68][69]
  • 퓨마 - 애프터 아워즈 선수[70]
  • 위대한 슐렙의 위업. 세라 실버맨[71]
  • 관광 호주 - 던디(2018년)[72][73]
  • 무기 아래 - 나는 내가[74][75] 원하는 것을 할 것이다.
  • 룰 유어셀프[76][77]
  • 유니세프 탭 프로젝트[78][79]

참조

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