캣버타이징

Catvertising
고양이는 여러 해 동안 광고에 사용되었지만 고양이 변태라는 용어는 더 최근 것이다(입구 건물 간판, Beiish Museum)

캣버타이징은 고양이를 광고에 사용하는 것이다.비록 고양이들이 오랫동안 광고에 사용되었지만, 이 기술은 약 1999년에 처음으로 그것의 이름을 갖게 되었다.[1]고양이와 광고의 합성어인 이 용어는 2011년부터 캐나다 온타리오 주 토론토에서 광고 대행사인 존 세인트(John St.)가 고양이 바이러스 영상을 상품화한 패러디한 결과 인기를 끌었다.[2][3][4][5][6][7][8][9][10][11][12]그것은 2012년에 웨비상 후보에 올랐다.[13]이 영상은 '핑크 조랑말: 사례 연구' 이후 캣버타이징, 그리고 마지막으로 '바이알'('구입'과 '바이러스'를 혼합한)으로 시작하는 일련의 스푸프들의 일부였다.[12]

이 광고 스타일은 때로 간단히 "고양이 광고"라고 일컬어진다.[14]

애리조나 대학의 마케팅 팀은 "카트버타이징"[15][16]이라는 이름으로 경쟁한다.

참고 항목

참조

  1. ^ Mark Oliver (January 28, 1999). "Catvertising; but Our Moggy Tester Gives 'First Advert for Pets' the Paws-Down". The Mirror. London. Retrieved 2015-03-14.[데드링크]
  2. ^ john st. (2011-11-10). "Catvertising". YouTube. Retrieved 2015-03-15.
  3. ^ Alyssa Giacobbe (2011-11-20). "Of Mice and Memes". New York Magazine. Retrieved 2015-03-14. ...a Canadian ad agency’s new “Catvertising” video...
  4. ^ "Truth in Cat-vertising". Truth In Advertising. May 21, 2013. Retrieved 2015-03-14. We live in a world of cat-vertising.
  5. ^ "Catvertising: The Advertising Strategy That Is Going To Change Everything". The Huffington Post. 2011-11-14. Retrieved 2015-03-14.
  6. ^ Tim Nudd (2011-11-11). "John St. in Toronto Shifts Entire Focus to Catvertising: 'Nobody wants to see ads anymore. They want cat videos'". AdWeek. Retrieved 2015-03-14.
  7. ^ Myers, Courtney Boyd (14 November 2011). "The world's first Catvertising agency launches". The Next Web. Retrieved 2015-03-14.
  8. ^ Erin Skarda (2011-11-15). "Catvertising: An Ad Agency Trend We Wish Were Real". Time. Retrieved 2015-03-14.
  9. ^ Andrea Aster (2012). "Angus Tucker makes advertising fun". Old Times: Alumni Upper Canada College's Alumni Publication (Winter/Spring 2012): 15. Retrieved 2015-03-14. ...Catvertising, with 1.5 million hits on YouTube...
  10. ^ Brenda Benedict (2012-01-30). "Happily not addicted". The Star (Malaysia). Retrieved 2015-03-14. Apparently “catvertising” is going to be the next big thing.
  11. ^ Jeff Beer (10 December 2010). "The Online Ad That Wasn't". Canadian Business: 10, 11. Retrieved 2015-03-14. When working on getting new business, we obviously put a more serious face forward, showing our capabilities and the kinds of things we do, but inevitably the topic of Buyral or Catvertising comes up.
  12. ^ a b Netburn, Deborah (2012-11-05). "'Viraler and viraler': Fake ad promises to make your video viral". Los Angeles Times. Retrieved 2015-04-11. John St., the Canadian advertising agency that brought you the YouTube hits "Catvertising"... John St. has a history of striking a chord with its fake advertisements. In November 2011 the agency put up a video called "Catvertising" in which it stated that it would focus entirely on making cat videos.
  13. ^ "Catvertising, The Webby Awards". webbyawards.com. 2012. Retrieved 2015-04-11.
  14. ^ Tim Nudd (August 8, 2012). "9 Awesome Cat Commercials That Drive the Internet Wild: These ads have way more than nine lives". AdWeek. Retrieved 2015-03-14.
  15. ^ Yara Askar (2014-05-22). "University of Arizona Marketing Students Win National AT&T Competition". States News Service (University of Arizona) – via HighBeam Research (subscription required). Archived from the original on 2015-09-24. Retrieved 2015-03-15. The UA "Catvertising" team regularly qualifies for national marketing competitions
  16. ^ Yara Askar (2014-05-15). "Campaigning for AT&T, University of Arizona Marketing Students Engaged in Nationwide Competition". States News Service (University of Arizona) – via HighBeam Research (subscription required). Archived from the original on 2015-04-02. Retrieved 2015-03-15. Students in the Marketing 425 course 'Advertising Management' at the Eller College of Management - affectionately nicknamed '425 Catvertising'...


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