Vertic

Vertic
IndustryDigital Marketing & Communications, Digital Transformation, and Design
Founded2002
HeadquartersNew York City
Number of locations
New York

Copenhagen

Singapore
Area served
Worldwide
Key people
CEO, Sebastian Jespersen Company president, Mads Krogh Petersen
ServicesDigital strategy

User experience & design systems Insights & analytics ABM & demand generation Digital event & experiences Corporate website & eCommerce

Marketing-as-a-service
Number of employees
95

Vertic (Vertic A/S) is an independent global digital agency headquartered in New York, with offices in Copenhagen, Singapore, and Seattle.[1]

The agency creates digital marketing experiences based in technology, design and data.[2]

Vertic is the creator of the marketing methodology Share of Life, which combines strategy, insights, design, and technology.[3]

History

In 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business could form a deeper and broader connection with customers, Both founders' have a background in management.[4]

Vertic has approximately 100 employees in 3 offices located in New York, Copenhagen, and Singapore.[5]

Initiatives

Share of Life

Share of Life is a marketing platform developed by Sebastian Jespersen, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of Rapp Collins Worldwide agency (RAPP).[6] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.[7]

UN 글로벌 콤팩트

Vertic은 UN Global Compact의 멤버이며, 제18회 UN 지속가능개발목표(SDG: 의미있고 안전한 디지털 라이프)의 제창자입니다.SDG는 기업이 침입이나 [8]조작이 아닌 상호 이익을 위해 데이터를 사용하도록 장려함으로써 디지털화하는 세계에서 공정한 업무를 촉진하고 있습니다.

기업 웹사이트 색인

Vertic은 2019년 글로벌 기업 웹사이트 인덱스를 만들어 [9]기업 웹사이트의 성능을 평가하고 순위를 매겼습니다.다음의 3개의 기준에 근거해 Web 사이트를 평가합니다.경험, 관련성, 테크놀로지의 [10]사용.

파트너십

포레스터

Forrester는 Vertic의 Share of Life 방법론을 채택하여 브랜드와 [11]고객의 관계가 밀접하게 얽혀 있음을 설명하고 조사했습니다.

포브스

CEO인 Sebastian Jespersen은 성공적인 홍보, 미디어 전략, 크리에이티브 및 광고 대행사의 소유자와 임원들을 위한 초대 전용 커뮤니티인 Forbes Agency Council의 멤버입니다.[12]

수상과 표창

2017년에 Vertic은 GE Corporate Website Project에서 4개의 상을 수상했습니다.예를 들어 ACE[13] AWARDS 최우수 브랜드 웹사이트, DRUMB2B Brave[14] Awards 웹사이트에서 데이터와 테크놀로지를 가장 잘 활용하는 상, Internationalist[15] Awards for Innovative Digital Marketing, Webby[16] Awards 등입니다.

레퍼런스

  1. ^ "Vertic". thehub.io. Retrieved 2021-01-20.
  2. ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
  3. ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
  4. ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
  5. ^ "Vertic Reviews". Glassdoor. Retrieved 2021-01-20.
  6. ^ "Sebastian Jespersen & Stan Rapp". C-Suite Book Club. Retrieved 2021-01-20.
  7. ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
  8. ^ Vertic. "Digital agency Vertic encourages UN to include a new 18th SDG: A Meaningful and Safe Digital Life". www.prnewswire.com. Retrieved 2021-01-20.
  9. ^ Vertic. "Vertic releases report benchmarking corporate websites". www.prnewswire.com. Retrieved 2021-01-20.
  10. ^ "Trendsetters: Assessing Corporate Websites is Critical to the Modern Company says Vertic's Sebastian Jespersen". vertic.com. Retrieved 2021-01-20.{{cite web}}: CS1 maint :url-status (링크)
  11. ^ "Home". vertic.com. Retrieved 2021-01-20.
  12. ^ "Sebastian Jespersen". Forbes Councils. Retrieved 2021-01-20.
  13. ^ "Vertic Celebrates Twice at ACE Awards for GE and Microsoft work". PRWeb. Retrieved 2021-01-20.
  14. ^ "Vertic Triumphs at DRUM B2B BRAVE Awards". PRWeb. Retrieved 2021-01-20.
  15. ^ "Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions". PRWeb. Retrieved 2021-01-20.
  16. ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2021-01-20.


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